Superdry《隱私權政策》
您的隱私權十分重要—簡介。
在 Superdry，我們很重視您的隱私權和資料安全。當您向我們提供任何個人資料時，我們會確保遵守四大關鍵原則：
關於您的資訊
我們使用和處理您的資料是為了協助您充分利用與我們間的關係，並始終遵守法律規定
安全性
1我們會將您的資料鎖定在安全且高度受限的環境中。
開放性
在蒐集資料的內容和理由方面，我們以向您保持 100% 的透明度為目標。
控制性
資訊由您掌控。您可以要求查看我們保存的資料，或要求刪除資料。
此政策會進一步向您闡明這些原則，以及我們是如何持續不斷地努力遵守和尊重這些原則。
我們希望能讓您清楚以下資訊：
我們蒐集的資訊包括哪些內容。
我們使用您資訊的方式。
我們以現有的作法使用您資訊的理由。
我們也想讓您瞭解您擁有的一切權利，以及我們如何協助您保有控制權。
3. 我們處理您的資訊的理由。
我們僅會在有法律基礎的情況下，處理您的資料。我們遵守的法律基礎為：
合約
這是指我們需要處理您的資料以履行與您之間的合約。
同意
這是指我們請求您提供明確許可，以就特定目的處理您的資料，且您已同意此類處理。
合法權益
這是指我們依據自身權益處理您的資料。一般而言，這是為了以最安全、最適當的方式為您提供最佳產品和服務。
法律義務
這是指我們有法定義務或其他法律義務以處理您資料之處，例如調查犯罪或通知您特定事項。
我們希望與您之間保持開放而穩固的互利關係。在不同的階段中，您可能會需要向我們提供特定的資訊。我們會以多種不同方式使用您的資訊，使用方式依資訊內容而定。若不提供我們要求的部分個人資訊，可能會對我們與您互動的能力造成不良影響，例如，我們可能就無法提供您想要取得的產品或服務
我們保存的資料必須是您正確的最新個人資料。如果您的個人資料在與我們的互動期間有任何變更，請隨時通知我們。您可以傳送電子郵件至 care@superdry.com，或若您有帳號，也可以直接變更。
4. 我們處理的資訊。
下表詳細說明了我們所使用的資訊內容、方式以及理由。
雖然我們的網站專為所有受眾設計，但我們不會故意向 13 歲以下的兒童蒐集任何資料，也不會將產品銷售給兒童。如果您未滿 13 歲，則您不得使用您的資料，或將資料交付予本網站。
4.1 本網站。
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
當您從線上、透過 iKiosk（商店和部分加盟地點）訂購產品，或建立線上帳號時，我們將會蒐集您的個人資料，例如您的姓名、出生日期、性別、地址、電子郵件地址、社群媒體名稱、顯示名稱和電話號碼。其中部分資訊為必要資訊，其他資訊僅經由您同意而提供.
我們不會保留您用於付款的信用卡詳細資料。金融交易直接且安全地透過我們的支付供應商進行。
我們必須將您購買的商品送達給您，並能夠依據您的訂單與您溝通。也就是說，我們會為上述目的使用並處理您的詳細資料。因此，我們會將您的部分詳細資料交給值得信賴的第三方，如快遞員和物流公司。如果我們無法將您的資訊用於此目的，將難以將您訂購的實體商品送達。
這些資訊也有助於我們引導您選擇與您和您的購物經驗最相關的產品和風格。
將產品送達給您，是我們對您的合約承諾中重要的一部分。
向您蒐集資訊符合我們的合法權益，這有助我們引導您選擇與您和您的購物經驗最相關的產品和風格。
您的身分證明
我們有時需要檢查您的身分，例如：確認訂單是由您所訂購，或當您表示自己是學生或能享有折扣或特別優惠的群體時。
這是我們對您的合約承諾中重要的一部分，這也能確保我們知道應對的對象，以及透過合法的方式適用折扣和優惠。
我們可能會藉由您的瀏覽行為，提供您個人化體驗。
使您更快得到您想要的產品。
您從購物體驗中得到的最佳結果對我們而言十分重要，也符合我們的合法權益。
我們可能會使用與您有關的資訊，為您和其他人改善我們的產品、服務和客戶體驗。這可能包括與我們的代理商和業務合作夥伴合作，改善我們提供的產品和服務，以及開發新的內容、產品和服務。
為了協助我們根據興趣、年齡、地點等因素，定義發送廣告的觀眾群體，我們才能向最有可能對推廣的產品和服務感興趣的人展示廣告。
您從購物體驗中得到最佳結果對我們而言十分重要，也符合我們的合法權益。
向您發送帳號和更新服務，例如我們條款和細則的更新以及訂單確認。
為了讓您瞭解我們的服務或與您的合約條款的任何變更。
依法我們必須這麼做—這是我們對您的合約承諾中重要的一部分。
4.2 您的訂單和搜尋紀錄。
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
我們會根據本政策條款保留您的訂單和訂單紀錄詳情。
我們需要確保我們以正確的方式處理退貨或產品錯誤等問題，並保護自己免於詐騙。
這是我們對您的合約義務的一部分。
分析您曾購買、搜尋或退回的物品，以協助我們找到您喜歡的商品。
為了確保我們提供您想要的產品，並提供我們的最佳服務。
瞭解您的偏好並為您提供最佳體驗非常重 要。為您提供最佳服務符合我 們的合法權益。
4.3 您的尺寸和身材（如果您選擇告訴我們這項資訊）。
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
我們使用第三方服務以協助我們推薦產品、建議尺寸和推測服裝是否合身。這是您線上購物過程中的選用偏好。
我們希望您喜歡從我們這裡購買的產品，並讓您一次就能找到符合尺寸的產品。
讓您找到符合尺寸的理想產品，對我們來說很重要。
詳情請參閱我們的第三方供應商的隱私權政策，您可以在使用套量功能時找到該政策。
Analyse what you have bought, searched for, or returned, which helps us find out what you like.
To ensure we are giving you what you want, providing you with the best service we can.
It is important for us to know your preferences and to give you the best experience. It is in our legitimate interest to provide you with the best service.
4.4 行銷。
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
當您透過網路或實體商店等任何管道與我們聯絡時，我們可能會詢問您是否要接收我們的行銷通訊。如果您決定加入，我們會將此選擇記錄在您的客戶個人資料中。行銷電子郵件可能會包含像素追蹤，這使我們能夠監測您與特定行銷電子郵件互動的方式。
如果您選擇接收我們的行銷通訊，我們將使用您的個人資料通知您可能感興趣的 Superdry 產品、促銷活動、比賽和特別優惠。這些通知將透過網路向您發送（以電子報的形式透過電子郵件式寄送、在社群媒體或搜尋引擎上以橫幅或廣告推送顯示）。
讓您找到符合尺寸的理想產品，以及與您分享我們的新產品，對我們來說都很重要。只有您同意，我們才會這樣做。
當您透過網路或實體商店等任何管道與我們聯絡時，我們可能會詢問您是否要接收我們的文字訊息。我們將藉由可信的第三方代表我們傳送訊息。如果您決定接受，則該第三方將儲存您提供的資料；包括您的電話號碼，以及您閱讀訊息時的資訊。
如果您接受，您將收到關於我們產品、促銷優惠、競賽等資訊的文字訊息。我們將會使用根據您瀏覽我們網站期間的行為所自動蒐集的資訊，為您訂製收到的文字訊息。
讓您瞭解我們的產品，對我們來說很重要。我們只會在您同意的前提下，向您發送文字訊息。您有權利在任何時間選擇退出。
4.5 關於您的手機或筆記型電腦以及您如何使用我們網站和應用程式的資訊。
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
在您瀏覽我們的網站、登入帳號或聯絡我們時，用於識別您的身分。爲此，我們會將您的電子郵件地址、IP 地址或其他聯絡方式，比對我們記錄中關於您的詳細資料。
檢查您的身分有助於我們保護您的資訊免受於詐騙者之手，並確保您的身分。這也可以更容易為您提供個人化體驗。如果我們能記住您，就能為您提供最佳的購物體驗。
在法律上，我們必須這樣做，而以最安全、最適當的方式為您提供最佳產品和服務對我們而言也很重要。給您最佳的購物體驗，對我們而言十分重要，也符合我們的合法權益。
改善我們的網站，並為您設定預設選項（如語言及貨幣）。
如果我們知道您喜愛的語言和貨幣，有助於我們保護您的資訊，這對我們來說很重要，對您來說使用上也更為輕鬆。
瞭解您的偏好並提供最佳購物體驗，對我們而言十分重要，也符合我們的合法權益。
瀏覽網頁時，顯示 Superdry 廣告。
如此一來，您可以查看我們認為您會喜歡的最新產品和優惠。
向您展示我們認為您會喜歡的東西，這對我們很重要，也符合我們的合法利益。
我們以第三方服務供應商代表我們在網際網路上蒐集資料，有時也會在我們的網站上代我們蒐集資料。其中一些服務供應商可能會蒐集您瀏覽我們網站的資訊，以及您與我們產品的互動（包括我們認為您中止購買流程的購物籃或忘記完成的交易）和服務，以量身訂製本網站和其他網站上的行銷訊息，或觸發即時互動、客製化本網站或更新您的個人資料。
我們也將個人資訊以匿名和匯總的方式處理（以免您的身分遭到識別），並將其用於測試我們的 IT 系統、研究、分析資料、改善我們的網站和應用程式，以及開發新產品和服務。
用於保護我們的網站，並協助我們改善服務。
讓我們與您進行適切溝通，並確保您能存取我們最相關的產品和內容，這對我們以及我們的合法權益很重要。
4.6 客戶服務。
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
當您透過電話、聊天、電子郵件或客戶服務入口與我們聯絡時，我們會蒐集關於您的訂單和購買紀錄資訊，以及您的個人詳細資訊。我們有時可能會記錄與您的對話。
我們希望能夠以正確的方式回覆您的提問，並為您提供最適切的服務。我們也希望改善提供給您的服務和支援。
這是我們服務中重要的一部分，也是我們對您的合約承諾的一部分。我們必須訓練我們的員工，為您提供最佳服務。
我們使用公開資訊來調查詐騙活動。
防止和偵測對您或對我們的詐騙；詐騙令人不快，因此預防必不可少。
我們必須保護我們的服務、保護您並防止這種情況發生。
4.7 社交媒體。
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
我們允許您將社群媒體帳號與 Superdry 帳號連結，如此一來，您無需建立特定帳號即可簡單輕鬆地登入。
為了讓您更方便地使用我們的網站購買您想要的物品
您得到最佳的購物體驗對我們而言十分重要，也符合我們的合法權益。
我們會使用您所提供的任何關於您的社群媒體帳戶的詳細資料，以瞭解您喜歡的內容、您可能如何與好友分享喜歡的內容，以及您可能如何以自己的風格影響他人。
這有助於改善我們向您提出的任何建議，我們可能會邀請您參加調查、獎勵計劃和其他與時尚相關的活動。
瞭解您的偏好並提供最佳的購物體驗，這對我們而言十分重要，也符合我們的合法權益。
當您在社群貼文中標記我們時，我們會監控這種情況，包括您對我們的觀點或意見。
我們可能會想回覆您或予以回應，尤其是當您有不滿意之處時。
瞭解您對我們的看法對我們來說非常重要，這也符合我們的合法權益，以幫助我們繼續改善我們的工作內容。
4.8 調查、回饋和比賽。
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
有時候，我們想瞭解您對我們產品或對我們的回饋。有時候，我們會交由值得信賴的第三方供應商執行。一般而言，回覆會經匿名處理，但我們可能會想直接回覆您，例如當您提到有不滿意之處。
不時確認您對我們的想法和您對所購買商品的感受相當合理，而我們可以使用這些資訊來改善我們的服務。
由您決定是否參與，因此您的意見回饋必須是在徵得您的同意後提供。如果您收到可信第三方的回饋請求，您可以隨時選擇不參與。
如果您選擇參與我們的「Refer a Friend」計劃，我們會使用第三方服務使您能夠參與其中。
由於您協助我們發展支持者族群，我們希望使您有機會受益於特別優惠。
您以及您朋友的資料將根據第三方的隱私權政策處理；在您選擇參與計劃時，可以找到第三方服務的隱私權政策。
我們將定期舉辦比賽和贈品獎勵，這可能意謂著您向我們提供一些資訊以參加比賽。這些資訊有助我們管理您所選擇參與的競賽，並在獲勝時取得獎品。
我們將在您加入時告知您我們會如何使用您的資料。我們的所有比賽都有特定條款和細則，可以提供您更多資訊。
如果您獲勝了，我們必須通知您。
如果您參與其中，我們會將此視為對您的重要合約承諾。
4.9 實體商店內
When you order products from us online, at iKiosks (in stores and at some franchise locations) or set up an online account, we may collect personal details from you like your name, date of birth, gender, address, email address, social media handle, screen name and phone number. Some of this information is mandatory and other information is only provided with your consent.
We do not hold your payment card details. Financial transactions take place directly and securely with our payment provider.
We have to deliver your purchases to you and be able to communicate with you about your order. This means that we use and process your details to enable us to do this. We therefore pass some of your details to trusted third parties like couriers and logistics companies. It would be difficult to physically send your orders to you if we weren’t able to use your information for this purpose.
It also helps us direct you to products and style choices most relevant to you and your shopping experience.
Being able to send product to you is an important part of our contractual commitment to you.
It is in our legitimate interests to collect information from you which helps us direct you to products and style choices most relevant to you and your shopping experience.
Proof of your identity.
We sometimes need to check your identity – for example: to confirm it is you that placed an order, or if you say you are a student or someone else able to benefit from discounts or special offers.
It’s an important part of our contractual commitment to you and ensures that we know who we are dealing with and that things like discounts and offers are applied in a legitimate way.
We may use your browsing behaviour to personalise your experience.
To get you to the products that you want faster.
It’s important to us and in our legitimate interests that you get the best out of your shopping experience.
We may use information about you to improve our products, services and customer experiences for both you and others. This may include working with our agents and business partners to improve the products and services we offer, and develop new content, products and services.
To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
It’s important to us and in our legitimate interests that you and all of our customers get the best out of your shopping experience.
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations.
To keep you informed of any changes to our services or our contractual terms with you.
Legally, we have to do this, it’s an important part of our contractual commitment to you.
在我們的商店中，我們使用閉路電視影像，如果您造訪我們的商店，則其中可能包括您的影像。
我們使用閉路電視進行安全監控，以保護您和我們的員工。我們也可能會將它用於市場調查，如此我們能以最佳的方式安排商店，並瞭解我們的客戶最感興趣的系列。
我們有法律義務確保員工受到保護。我們也希望能確保您得到最佳的店內體驗。
在店內櫃台，我們可能向您詢問一些個人詳細資料。這是為了使我們能為您提供無實體收據。如果您已經是線上客戶，並在我們的平台擁有帳號，我們將透過此資訊連結您的線上帳號。
為了能夠以電子方式向您發送購買收據（幫助拯救環保！），並使您能將所有購買紀錄保存在同一處。
您沒有義務以電子方式接收收據。只有在您同意下，我們才會這麼做。但我們願意協助您維持完整的購買紀錄，萬一您的購買有任何問題，這能協助我們的客戶服務團隊。
當我們在店內櫃台或店內 iKiosk（在我們自己的商店和一些加盟商店位置）處理您的訂單時，我們會取得用於付款的信用卡之資訊。我們不會保留您用於付款的信用卡詳細資料。金融交易直接且安全地透過我們的支付供應商進行。
為了處理您的交易。
收款是我們與您的合約關係中的重要組成部分。
8. 在網站上看到 Superdry 的廣告。
我們使用線上廣告讓您瞭解我們的動態，並協助您查看及搜尋我們的產品。
當您在瀏覽其他網站和應用程式（如社群網站）時，您可能會看到 Superdry 的橫幅廣告。我們透過多種數位行銷網路和網路廣告交易達到此效果。為了提供您個人化體驗，我們利用了一系列的廣告技術。
您看到的橫幅和廣告呈現是根據我們所持有之您的資訊、您以前使用 Superdry 網站的習慣（例如您的 Superdry 搜尋紀錄和在 Superdry 上閱讀的內容），或您以前點擊過的 Superdry 橫幅或廣告。
欲瞭解更多關於廣告技術和 Cookie 的使用資訊，請參閱我們的 Cookie 聲明條款。
11. 您的權利
您有許多「資料主體權利」。以下是資料主體權利的內容及行使方式的部分相關資訊。
存取權
您有權索取我們所持有、關於您的個人資料的免費副本。
修正權
如果您認為我們持有的個人資料不正確，您有權要求更新。我們可能會要求您提供證據，證明其不正確之處。
刪除權（也稱被遺忘權）和處理限制權利
您有權要求我們停止處理或刪除我們所持有的個人資料。若您行使此權利，我們將保留您申請的姓名記錄，這並不會影響我們蒐集您日後提供的新資料
資料可攜權
您有權要求我們以可透過機器讀取的格式，以電子形式移動、複製或傳輸您的個人資料。
有關自動化決策的權利，包括分析
我們有時會使用您的個人資料，透過自動化方式作出決定。我們將在其中分析您的帳號活動，包括申請、訂單、付款等。這樣做是爲了確認您的身分，並預防和偵測犯罪行動。如果您欲繼續於我們的網站上購物，這種自動化決策是必要的。您有權拒絕自動化決策，但這可能導致您只能在我們的實體商店購物。
撤回同意權
對於我們在您的同意下進行的資料處理，您可以隨時撤回或更改您的同意
在某些情況下，上述權利可能會受到限制。例如：在履行您的請求過程中會透露其他人的個人資訊、您要求我方刪除，我方依法必須擁有的資訊，或若我方有必要且合法權益保留這些資訊。若為以上情況，我們將告知您原因，且此後將僅為上述目的使用您的資訊。如果您希望我方停止處理您的個人資訊，則您可能無法繼續使用我們的服務。
如有任何疑問或想行使您的任何權利，請聯絡 dpo@superdry.com。在回應任何要求前，我們的安全程序可能需要先向您索取身分證明，方能透露您的個人資料。
如果您對我們如何蒐集或使用您的個人資料有任何疑慮，我們建議您與我們聯絡。然而，您也有權直接向英國的資料保護主管機關，亦即資訊專員辦公室（Information Commissioners Office）提出投訴。詳細聯絡資訊請見該機構網站：www.ico.org.uk。如果您位於歐洲經濟區（EEA）的其他地方，您可以隨時聯絡您所在地的監督機構。這些主管機關清單請見：https://edpb.europa.eu/about-edpb/board/members_en。
12. 加州居民之隱私權聲明
如果您是加州居民，根據《2018 年加州消費者隱私權法》（簡稱為「CCPA」），您將在個人資料方面享有某些額外權利。
我們已在主要的《隱私權政策》中詳細列出了將蒐集的資訊。我們也提供了蒐集這些資料的方式以及商業目的。我方同時也清楚聲明，Superdry 不會純粹因利益而出售個人資料。
根據 CCPA，個人資料的銷售範圍很廣，包括為充分對價而向第三方透露個人資訊，不全然是為了金錢。出於廣告宣傳目的，我們與廣告合作夥伴分享假名識別碼，例如電子郵件遮罩和 Cookie。
您的權利與 GDPR 下的適用權利相似。在加州，您有以下權利：
存取權
您可以從我們蒐集的資料中索取我們向您蒐集之個人資料的類別及具體項目、該類別之資料來源、蒐集或銷售個人資料的商業目的、共享或購買您個人資料的第三方之類別、我們在過去 12 個月內透露和銷售的個人資料類別。
刪除權
您可以要求我們刪除我們所蒐集的任何個人資料（部分情況除外）。
拒絕出售您個人資料的權利
您可以要求不將個人資料出售給第三方
不受歧視的權利
如果您根據 CCPA 行使權利，您將獲得同等的服務和價格
如何行使您的權利
- 權利申請（選擇退出除外）：您可以傳送電子郵件至 dpo@superdry.com。
- 選擇不出售您的個人資料：點擊「勿販賣我的個人資訊」
當您提出申請時，我們會要求您提供特定資訊，以驗證您的身分及申請。這些資訊將包括您的姓名、電子郵件和地址。
14. 如需瞭解此政策，請與我們聯絡。
如有任何有關本政策的疑問、意見、訴求或疑慮，請發送電子郵件至 dpo@superdry.com，與我們的資料保護專員聯絡。如果我們無法解決您的投訴，您可以點擊此處轉向資訊專員辦公室投訴： https://ico.org.uk/make-a-complaint/。如果您位於歐洲經濟區（EEA）的其他地方，您可以隨時聯絡您所在地的監督機構。這些主管機關清單請見此處：https://edpb.europa.eu/about-edpb/board/members_en。如有任何與客服相關的疑問或訂單問題，請發送電子郵件至 care@superdry.com。
此政策的最後更新日期爲 2021 年 3 月 15 日。我們修改了本政策，以建立我們的隱私權原則，並更清晰地解釋我們如何處理您的資料，包括我們使用資料的各種目的。